2025 welcomes us with a shade that embraces us with the elegance and warmth of nature: Mocha Mousse. Chosen as the color of the year by the Pantone Color Institute, this enchanting brown symbolizes not only visual elegance but also an inner search for peace and balance. Inspired by chocolate, coffee and the depths of the earth, Mocha Mousse has already found its place in many areas with both a modern and timeless aesthetic.
Let’s take a look at the details that inspired the choice of this warm brown shade and its impact on the world of technology, fashion and decoration!
Natural and Rich: Inspirations for Mocha Mousse
The Pantone Color Institute is inspired by cultural and natural influences from all corners of the world when determining the color of the year. Mocha Mousse is a color born from the desire to strengthen our connection with nature. The calming effect of earth tones, combined with an understanding of sustainability, has influenced the choice of this tone.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, says of Mocha Mousse, “It redefines a humble classic with a touch of elegance and luxury. This shade expands the traditional perception of brown, offering an aesthetic that is both approachable and inspiring.” According to Eiseman, the color reflects an enveloping tone, blended with subtle elegance and natural refinement, but also with sensuous warmth.
Laurie Pressman, Vice President of the Pantone Color Institute, says the color supports the desire to enjoy simple pleasures and share them with others. “Mocha Mousse, with its natural warmth and soothing richness, not only offers individual comfort, but also creates a sense of a shared experience,” says Pressman, noting the color’s social dimension.
The Warm Touch of Nature
In recent years, people’s desire to simplify and more with nature comes to life in the warm and rich tones of Mocha Mousse, inspired by natural pigments. There’s a reason why shades of brown are making such a strong comeback: This color reminds us of the security of the earth, the tranquility of nature and a warmth from the past.
An Elegant and Varied Color
Mocha Mousse has a versatile character that both stands out as a standalone shade and blends easily with other colors. It is a strong base that complements a variety of applications, both minimalist and richly decorated, in all sectors that have a relationship with color and design. As such, it offers a wide range of applications, from decoration projects to fashion collections.
Where Mocha Mousse Inspires: The Power of Partnerships
Mocha Mousse, the color of 2025, is coming to life in different sectors through Pantone’s collaborations with leading brands. From technology to home decor, beauty to fashion, this warm brown shade is at the center of innovative designs.
Elegance in Technology
Motorola is taking an aesthetic and eco-friendly approach by bringing the Mocha Mousse hue to Razr 50 Ultra and Edge 50 Neo smartphones. Both phones feature a vegan leather cover made with coffee grounds and biological materials that perfectly match the color of the year and the philosophy.
Comfortable living spaces
Home decor brand Joybird collaborates with Pantone to combine the shade Mocha Mousse with its best-selling fabric Royale. The brand aims to redefine neutral and warm colors in a textural sense, arguing that it is possible to embrace refined tranquility through luxurious and accessible fabrics that respect nature. The fabric will be used in more than 300 of Joybird’s silhouettes, including sofas, chairs, poufs and cushions.
Elegant and sustainable elegance
UK-based cashmere brand Oyuna collaborates with Pantone to bring the Mocha Mousse hue to cashmere designs. Inspired by both traditional Mongolian craftsmanship and London’s modern aesthetic, the brand has created a special collection of blankets and scarves. Made with sustainable and natural materials, this collection offers timeless elegance for all ages.
Experience color and scent
Home fragrance and smart diffuser brand Pura aims to bring the Mocha Mousse tone into living spaces by transforming it into an experience that appeals to the senses. The brand launched the Pura 4 diffuser series designed with two special scents-Mocha Moments and Mocha Suede-reflecting the color of the year. Mara Dumski, Pura fragrance experience manager, stated that they offer an innovative approach to experiencing color through scent.
New standard in beauty
IPSY, a subscription service for beauty and personal care, celebrates the color of the year with limited edition products reflecting the elegant allure of Mocha Mousse. In collaboration with Pantone, Platform has created an exclusive collection of vegan leather makeup bags and professional quality brushes.
The collection of affordable luxury products will be available in April 2025.
Flavors inspired by color
Partnering with Pantone to curate colorful experiences since 2015, TEALEAVES, the preferred luxury tea blender for Michelin-starred Chefs and 5-Star hotels worldwide, has created a special tea collection that appeals to the senses, inspired by the warm tones of Mocha Mousse.
The collection offers a unique experience by enriching the relaxing Himalayan chamomile, aromatic cinnamon, rejuvenating dandelion root and natural vanilla aroma grown in micro farms with organic cocoa.
